New Golf Media, publisher of ReachTheGreen.com, has partnered with Ron Jaworski at his Valleybrook Golf Club to install the Championship Scoreboard at Valleybrook. This beautiful structure has not only become the focal point of all golf-related activities at Valleybrook but it also gives businesses an unprecedented opportunity to advertise to golfers.
The Scoreboard offers the Valleybrook staff two huge 4′x6′ dry erase scoring panels to track the scores of their 150+ corporate and charity golf outings each year. Tens of thousands of golfers refer to it’s huge 30″ clock and weather station as well, making it ultra-visible and a great way to get your business noticed by a high net worth demographic!
Strengthen Relationships with Key Clients or Develop New Ones
New Golf Media has put together several exciting Business Development Packages around the Scoreboard for 2009. The Packages are designed to help you strengthen your business in these tough economic times. They offer you:
Prestige
Your business will stand out from the competition with the only signage of its kind in South Jersey.
Exposure
Valleybrook is one of the region’s most popular courses with over 40,000 golf rounds and over 150 corporate and charity outings per year.
Value
All packages include free advertising on ReachTheGreen.com, South Jersey’s only Golf Blog, and offer low CPM while reaching an excellent consumer group.
Exclusivity
Gain an edge on your competition as the only participating business in your industry.
Image
Your full color graphics will be placed on beveled signage and posted on the Scoreboard for one full year.
The Data on Golfers
Think about it. Who do you know that is a golfer? Most likely, you’re thinking of people who are successful, influential with their peers, and have money to spend! Here are some other interesting facts:
The average golfer is a 40 year old male, married, and comes from a household with an income of over $79,000.
Income and Work
53% of golfers are professionals, managers, or salespeople
25% of golfers have an income of $100,000 or more
78% of golfers are influential in making purchasing decisions at work
Investments and Real Estate
60% of frequent golfers have $100,000+ in investments
17% of golfers 18-29 are buying or selling a home within 12 months
Automotive
23% of golfers plan on buying or leasing a new car within 12 months
33% of golfers own a new car (1-2 years old)
Travel
Golfers spend over $26 billion per year in travel
80% plan to vacation next year; 80% plan on playing golf during vacation
Hobbies
45% of golfers regularly participate in gardening/home improvement
46% read books regularly
Leisure
67% patronize expensive restaurants
85% patronize moderately-priced restaurants
64% have consumed beer in the past 12 months
43% have consumed wine in the past 12 months
Other
69% always/sometimes wear sunglasses while playing golf
And the popularity of golf will continue to grow: As Baby Boomers start to play more golf, they will add 75 to 100 million incremental golf rounds over the next few years.
(Sources: National Golf Foundation, PGA Marketing Center)
Pricing & Availability
There is no availability for 2010. The only way to advertise on the Scoreboard is to become a sponsor for the First Annual South Jersey Long Drive Championship.
